As anyone who’s ever had a fulfilling hookup app experience can attest, even the most contrived and artificial scenarios can yield moments of genuine connection and intimacy. Jerrod Carmichael has plenty of those moments in “Jerrod Carmichael Reality Show,” his new Max project chronicling the comedian’s biennial whirlwind.

In between breaks on the red carpet at the July 1 launch party of iElevate+ TV, a new Black LGBTQ+ on-demand live streaming platform, CEO OC Allen III emphasized that the time is now for a digital space to center Black LGBTQ+ content and storytellers.

A throng of supporters filed into "Book Boutique," a new Black-owned bookstore inside Atlantic Station to celebrate the beginning of an exciting era in Black LGBTQ+ entrepreneurship and collaboration. The event preceded the holiday weekend sneak peek that gave viewers a glimpse of the content Allen and his team have curated over the last six months—setting the stage for underrepresented Black LGBTQ+ content to be seen on a global stage to an underserved audience.